Financial Strategist. Founder. Author. Speaker. Advocate for Generational Wealth.
Empowering families to build wealth with purpose
As Featured In
Fintech innovator and financial expert dedicated to transforming how families plan for the future.
As co-founder and COO of Mostt, Ksenia is on a mission to make wealth-building accessible for every parent. With a background in economics and a track record of building impactful products, she combines strategy with empathy to help families thrive.
Keynotes & Strategic Insights
Sharing battle-tested strategies and insights from the fintech frontlines through keynotes, panels, and strategic media coverage.
September 28, 2020
Savings Platform UNest Finds Momentum And Growth With Funding From Real All-Star Investor
June 16, 2020
Anthos Capital and NBA All-Star Baron Davis back LA-based college tuition savings service, UNest
Upcoming Book
The book is a rare, firsthand guide for tech entrepreneurs navigating the unpredictable world of startups. Drawing from her experience launching a pioneering fintech company, Ksenia Yudina, CFA, shares hard-earned lessons on building an MVP, scaling a product, securing venture funding, navigating downturns, and managing M&A. It’s a practical, honest roadmap for founders at any stage — offering clarity, confidence, and a deeper understanding of what it really takes to lead a VC-backed startup.
Awards
Strategic leadership recognized across industry platforms and publications.
November 2022
Fortune's 40 Under 40
Fortune Magazine: Symposium & Awards.
June 2023
Women's Leadership Award
LA Business Journal: Women’s Leadership Symposium & Awards Ceremony.
August 2023
Real Simple 2023 Smart Money Award Winner
Real Simple Magazine
Speaking Engagements
Sharing insights on fintech innovation, leadership, and building inclusive financial solutions.
July 2022
Fortune Brainstorm Tech Conference
St. Regis Hotel, Aspen, Colorado
October 2021
Empire Fintech Conference
New York, NY
December 2022
Benzinga Fintech Deal Day & Awards
New York, NY
Learn More
Mostt
Mostt is on a mission to help parents secure a better financial future for their children without the complexity of traditional investing.
We provide a smart, intuitive platform that makes it easy to start saving and investing early, ensuring every child has the opportunity to thrive, regardless of income or background.
By combining technology, financial expertise, and purpose, Mostt empowers families to build generational wealth.
UNest
Ksenia founded UNest in 2018 to help families plan and invest for their children’s future with a simple, accessible app.
She scaled the platform to over 700,000 parents and kids nationwide, making UNest one of the leading family financial apps in the U.S.
The company was backed by prominent venture capital firms, including Anthos Capital, Northwestern Mutual Future Ventures and Draper Dragon.
Invite Ksenia to Speak
From keynotes to fireside chats, Ksenia speaks on fintech innovation, family financial planning, and inclusive investing. She brings real-world insights from building Mostt and helping thousands of families plan smarter.